Whether you are part of a small, medium, or even a large company, there are a number of benefits to employing a mass communication system to help maximize efficiency in everyday and emergency situations, either internally or externally. Mass communication allows you to reach many people at once instantaneously instead of having to manually reach out on a person-by-person basis, allowing you to extend your reach, maintain relevancy, and even communicate effortlessly with your own employees.
Here are just five uses for mass communication in your company:
1. Remind clients for your company
Helpful way mass communication can assist in the customer-facing side of your company is by helping to ensure that your business remains top of mind for your clients. This can be done through email newsletters – a monthly newsletter can help remind humanize your company by including things like employee highlights, photos, or blog excerpts, not to mention sharing important information such as upcoming sales or discounts.
Feedback surveys asking your clients about their experience with your brand and company can also be a way to help customers remember your company. Sending out a quick survey after a public company event, for example, helps collect important information that can then be used to improve customer experience in the future. (Again, when sending mass communications out to the public, it is essential that they be subscribed to receiving these kinds of messages from you.)
2. Launching new products
One of the main uses for mass communication is for advertising purposes. It is a great way for your company to let your clients know about new products or services coming down the pipeline and get the public pumped up about them before they even become available.
Email blasts are a simple way to announce new services to the public, provided that you only send to those members who have previously signed up to receive communications from you. Some mass communication software even allows you to use conditional formatting to personalize these messages to each of your subscribers, only sending them messages about things they indicated an interest in through their interactions with previous messages.
3. Upcoming staff meetings
Mass communication doesn’t just have to be restricted between your company and members of the public. You are also able to use a mass communication system internally to optimize your department’s ability to be able to communicate with each other quickly and efficiently.
Send a mass reminder to your staff about an upcoming staff meeting using email to be sure that everyone knows when and where it is with plenty of notice.
Looking for mass communication system?
The TEARcloud is a platform that give you two email authoresponders in one inexpensive package.
TEAR Desktop is a must have desktop software for any kind of email marketing for those who want to control the whole flow of their campaigns under a self hosted environment. TEAR Desktop provides wide range of advanced features for maximal flexibility.
TEAR Cloud is simple and reliable cloud autoresponder with daily updates and new features released every week. It is cross-platform web based system available on any device allowing you to manage your traffic from everywhere. Hosted on our high performance servers with 99.97% uptime 24/7/356
