Every TEARcloud plan starts you out on a shared IP so you can start sending emails without having to worry about warming up your IP first. However, you do have the option of adding a dedicated IP to your plan.
Many people ask us, “Should I be using a dedicated IP to send my emails?”. Well, shared and dedicated IP’s have different benefits, so picking the one that’s right for you will boil down to two things: The volume of mail you are sending, and your personal preference.
This article will explain the benefits of and the differences between the two options. Then, you can use the information to pick the plan that’s right for you and that will better help you reach your marketing goals.
Having a shared IP means that you share it with a number of other TEARcloud users that also use it to send their own emails. The IP’s reputation is a reflection of the mailing practices of everyone that’s on it.
That may sound a little scary, but TEARcloud does a great job of rotating IP’s and making sure that our IP reputations are well above average. We also suspend any users whose activities are negatively affecting an IP’s reputation, and gate SMTP access.
If any IP’s reputation does start to weaken, we’ll remove it from our rotation pool and let it rest until its reputation is restored.
A shared IP is really beneficial for new users because it means that they can immediately start sending as many emails as they need to without having to worry about warming up their IP first.
It’s also a great option for those marketers that tend to send emails less frequently because, again, they don’t have to keep their IP warm.
A dedicated IP, on the other hand, requires warming up and is under your full control. Its reputation depends solely on your emailing practices - how often you send, what you send, who you send it to, etc.
Some marketers prefer the sense of security they get from a dedicated IP. If you’re sending emails to certain companies or industries with higher security requirements, their filters will prefer the consistency and security as well.
You also don’t have to worry about how other users are affecting the health of your sending IP's, since you are the only user that will ever be able to use your dedicated IP.
You do have to warm up a dedicated IP before you can start sending large amounts of mail with it, but since all accounts come with a shared IP as well, you can use the shared pool for the bulk of your email sends while slowly warming up your dedicated IP.
If you warm up your dedicated IP and use it correctly, you can get even better delivery rates than with a shared IP. For example, if our shared IP pool has a reputation of 90, but you’ve been doing an awesome job of taking care of your dedicated IP and it’s hit a reputation of 98, your next email send will probably fare better if you use the dedicated IP.
Shared vs. Dedicated
So the two biggest differences between the shared and dedicated IP’s are that you don’t have to warm up shared IP's like you would a dedicated IP, and you have more control over your sender reputation with a dedicated IP.
The control part is pretty obvious, but why does keeping an IP warmed up matter? It’s because ISP’s monitor how much mail is being sent on any given IP, and they’ll have a range that they consider “normal” or “average” for each one. If your sending volume all of a sudden goes far out of that range, the ISP's will think something fishy is going on and take action to protect their customers.
For example, if you have a new dedicated IP, or even an older one but you haven’t sent any emails in a while, ISP’s will notice the lack of mail and assume that very little to no mail being sent is the “norm”.
If you then all of a sudden send an email to thousands of leads, the ISP’s will notice that the amount of mail being sent is well above the “normal” range. They’ll assume that something must be wrong, and probably block the mail coming from that IP until you build your sender reputation.
That’s why it’s important to keep a steady flow of mail going on a dedicated IP, and when you get a new one, you must warm it up by sending your mail in smaller batches at first and slowly working your way up. If used properly, you'll find that a dedicated IP has the potential to be even more reliable and have better delivery rates than a shared IP.
A shared IP, on the other hand, eliminates the need for warming up because all of the other people that use our shared IP's in your absence automatically do it for you, simply by sending their own emails. However, your sender reputation consequently lies in their hands.
Every marketer will have his or her own preference. If you’re not sure, you can try both out and see what works better for you. And if you ever have any questions about IP’s, please don’t hesitate to create a Support Ticket in your TEARcloud dashboard. We’ll be happy to give you more tips and do our best to answer your questions!
10/9/2017 10:01:40 PM